Like Chicken Little, since the late-80s I’ve been running around telling people, “The sky is falling.” When I saw “An Inconvenient Truth” in 2006, it was a profound visualization of that very thing. Watching polar bears drown, I felt powerless. The problem was so big. What could one little chicken do? It was overwhelming.
I hate feeling powerless. It pisses me off. If we’re going to solve these huge global problems, we need to feel empowered, inspired and energized. That’s how Sweet co-founder Jen Rainin and I struck upon the idea for Sweet. We asked ourselves: How can we make solving these problems fun? How can we get more people involved? Voila! Let’s travel the world and do simple community service projects where we can see a difference in a few hours. Read the rest of this entry »
